Chain net dry cleaners, resistant to explore together with you, why do you say dry cleaners are habitual consumption industry chain.
Resistance of the net, the study found people to the dry cleaning, washing and dry cleaning chain services such as luxury nursing has the characteristics of habitual consumption of consumption, in other words, the brand has the very high loyalty, usually over a longer period to a dry cleaners brand consumption.This kind of situation for dry cleaners to join the company advantages and disadvantages coexist, is advantageous for relatively stable consumer groups, market volatility is small;Disadvantage is to attract other brand consumers in order to enlarge the market share is becoming more difficult.It seems that pack dry cleaners to join market fragmented situation will continue over a longer time.
The dry cleaning chain regional differences.
Net data show that the resistance to dry cleaners chain brand consumption exists obvious regional differences, the same brand market share gap in different city has been outstanding.
The resistance net dry cleaning chain consumption is associated with age.
According to the survey, the age is dry cleaning supplies an important factor in a dry cleaner is chain, market share, the smaller the age of consumers occasionally use or basic does not participate in dry cleaning, washing and dry cleaning services such as luxury nursing consumption.Age in middle stage in dry cleaners have the highest rates of consumption.Women more male customers.This has direct relationship with the family role, such as the consumers aged 15 to 19, about half the occasional use or basic do not dry cleaning service, this is because the dry cleaning clothing and brush a bowl for their parents do more housework, so the chain consumer groups to the dry cleaner is probability is very low.
