In market competition have a place in today fierce and dangerous, good management is indispensable, dry cleaners, too.Dry cleaners operator must pay attention to the quality of laundry in the daily operation and management and brand characteristics of the combination of accurate grasp the market dynamics, in a timely manner to make marketing strategy.
1. With a central decision maker
Dry cleaner business to a large extent depend on the operator intuition and experience judgment, the fierce market competition and multifarious specific matters, also calls for dry cleaners must have a central figure in the process of operation.The core character must have a certain commercial sensitivity, dry cleaners to identify target customers, to develop the right price strategy, take positive and effective promotion measures.The central figure can be investors, the manager or experienced staff.
2. To create the characteristics of dry cleaners
A lot of shops provide dry cleaning service on the market, competition is intense, if your dry cleaner lack of innovation and service innovation, management is difficult to form their own competitive advantage.To make customers, dry cleaners must have its own brand characteristics, the characteristics of dry cleaners, mainly reflected in the quality of washing, good service, comfortable stores and sincere friendly reception clerk, etc., to which any point, the operator can not ignore.
3.To ensure a reasonable profit
Open a dry cleaners, to calculate the cost of investment in advance, determine reasonable profit targets.Refers to the so-called reasonable profit in addition to the normal operation of the dry cleaners, must also have a certain level of profit, if there is no reasonable profit, dry cleaners is unable to run for a long time, the promotion of the exception, of course, a short time.
4. Grasp the business season
Dry cleaners in operating a business cycle, each year in the winter is dry cleaning industry busy season, summer business is relatively light.In the off-season and busy season, the dry cleaner business performance difference is bigger, the operator must seize the opportunity, expand the volume of dry cleaners.In addition, the cleaners also should strengthen business off-season promotion, positive development around the profitable business, to get through the business out of season.
